Macys.com
As Americasdepartment store, Macysis a national brand delivering fashion and affordable luxury to customers coast to coast. Macy.com is far more than a selling site. It is an online hub for the Macysbrand. Shoppers come to buy merchandise, but also to check their account, pay bills, find store locations, view catalogs, see TV ads, apply for a job and get information on store events, just to name a few.The site provides an important online presence and e-mail outreach for events like the brand launch, the MacysThanksgiving Day Parade and the Go Red for Women initiative. Customers can get to know the MacysCulinary Council through online profiles, access recipes and watch a video on how the Council works together.
Macy.com carries more than 38,000 items (some 170,000 SKUs), which is less than an average store assortment. But in home merchandise, macys.com actually carries more products online than a typical Macysstore.